Work Experiences

My experience as Team Leader PPC for THE ONEDIRECT GROUP

By 21 abril, 2023 junio 2nd, 2023 No Comments

My experience as Team Leader PPC for THE ONEDIRECT GROUP



Onedirect is a European B2B Telecommunications hardware reseller with more than 20 years of experience. Its main strength is its advanced E-commerce platform with more than 6000 products paired with in-house technical experts, to help provide all sorts of businesses find the best communication solution for their office, or home office.


I was a strategic problem solver who managed the implementation of the marketing strategy across France and supervise 8 other countries. I defined online marketing campaign strategy and guide a small team of digital marketing analysts to execute those strategies.

I was results oriented and knew how to get accounts to grow. I regularly identified and implement opportunities for growth, including but not limited to advertising creative and landing page optimization, bid management, and budget allocation.

I translated a complex digital strategy into a clear set of executional tactics. I used this knowledge to direct the digital acquisition strategy and build a roadmap and account plan across my book of business. I was essential in developing and teaching junior team members in the ways of direct response digital media and paid search marketing.


  • Develop and oversee the PPC digital strategy for the group
  • Oversee and manage SEM campaigns for the French market
  • Oversee other markets and the group as a whole
  • Manage budgets of Google Adwords / Bing / marketplaces
  • Research other potential paid traffic sources like price comparators and affiliates
  • Being able to analyse data using Google Analytics, data studio, etc.
  • Create and manage feeds using Lengow platform
  • Reporting directly to CMO and country managers
  • Managing and optimizing paid acquisition campaigns accordingly: SEA, Social, Video, Affiliation
  • Manage day-to-day performances and ensuring alignment with your targets with a clear focus on growth


  • More than 4 years of experience in Google Adwords / analytics
  • Proven track record of successfully acquiring traffic
  • Being able to work with objectives and KPIs
  • Background in marketing
  • Fluent Professional English speaking and writing
  • Interested in Tech
  • Take initiative and a problem solver
  • Great communication skills


  • Salary: 60k + 5k bonus
  • Full Medical insurance with dental included
  • Office in the centre of Barcelona with free coffee and tea
  • Flexibility with regards to teleworking
  • Continuous training
Toni Padrell

Toni Padrell

EMPOWERING DIGITAL TEAMS & ENTERPRISES  Estrategia Digital, Liderazgo Equipos & Marketing Automation Si quieres informarte cómo puedo ayudarte a impulsar tu Empresa a su siguiente nivel, te animo a que me contactes. ¡Este mundo necesita más líderes innovadores y ágiles como tú!. Da un paso adelante y hablemos hoy!.